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¡Todo el Pueblo al Sueno!


San Francisco’s gentrification has reached a ridiculous new extreme, making it the most expensive city in the country,[i] outstripping even Manhattan, the home of Wall Street and its corporate tycoons.

The affordability crisis is so extreme that many of those who rode into the Mission District on the first wave of gentrification, during the dotcom boom in the 90s, are now crying foul. Even they can’t afford the 2-bedroom apartment on Valencia Street renting for $11,500/month.[ii] They find themselves priced out of their lofts and community networks, by a whole new wave of highly paid tech workers who ride in on the Google bus every evening, driving rents and home prices to dizzying new heights.

If a well-paid tech worker can’t stay in the Mission, what are the prospects for someone like Jessica, a student whose mother works as a janitor? Born living at 24th and Harrison, she came to Causa Justa :: Just Cause to find our what her family could do to keep their home. They battled valiantly, but were ultimately pushed out of their home of 23 years by an investor who forced them to accept a buy out, by threatening to Ellis Act the entire 9-unit building. The Ellis Act, passed by the real estate lobby in 1986 allows landlords to remove rent-controlled units from the rental market, and turn them into condominiums for sale. It’s a real estate speculator’s dream, and a long-term tenant’s nightmare. Particularly in gentrifying neighborhoods, where real estate prices spike and there’s a profit motive to kick out long-term tenants.[iii]

Jessica’s working class Latino family is deeply committed to staying in San Francisco. The city is more than just their home. It’s home to their extended family of aunties, godfathers, cousins and in-laws. It’s where they have worked in service-sector jobs since the 80s, when so many Central American immigrants arrived to the Sanctuary City[iv], infusing local politics with internationalist ethics. It’s the web of community networks, public schools, and neighorhood-based social services that supports kids as they grow up, and adults as they become elders. It’s that way-beyond-nuclear type of family we call “community.”

Community is that palpable sense of connectedness you feel at the Palestinian-owned corner store on Mission Street. At the Spanish-only Thai grocer on 16th street, where decades-long neighbors run into each, buying freshly fried plantain chips made by a Honduran neighbor, hard-to-find Vietnamese hot sauce, or prickly delicious Rambutan fruit, while catchy Arab pop and Northern Mexican Rancheras blare onto the street. Community is the lunch counter that has served southern Barbeque to SRO residents ever since the days that same building was a tenement, housing African-American migrants who came here from the South to build the naval shipyard in Hunter’s Point. Their descendants are now scattered as far as Antioch and Sacramento, over-represented in homeless shelters, absent from the streets of the Fillmore, SF’s former center of Black culture, now decorated with painfully ironic “Jazz Legacy” street signs for tourists.[v] Community is the traditional Mexican Tres Leches cake the inter-racial queer couple buys at the Chinese bakery every year, wishing a transgender partner “Happy Birthday” to celebrate their gender transition.

Community is the social fabric made up of each of these inter-twined threads. It’s not something you can put a price on. But there is a price - a huge price.

In order to stay in San Francisco, Jessica’s family now pays 40% more for their housing. Did janitors' wages go up 40% this year? Did the cost of living decrease 40%? Did mom-and-pop stores that serve families like Jessica’s get a 40% decrease in skyrocketing commercial rents, so they could lower prices? Not a chance. Instead, Jessica’s family makes it work the way thousands do, by living in more crowded, less habitable conditions, cutting costs on everything from healthcare, to transportation, to food.

For the thousands of families like Jessica’s, the battle to expand tenant rights is more important than ever. Yes, building affordable housing is important. But, by itself, it is just not enough. Non-profit developers struggle to make ends meet and keep units off the market, and, ironically, they need to raise money from the very same corporate interests that are razing our communities. Inclusionary zoning – a few affordable units within huge market-rate developments – is at best a drop in the bucket, and, most often a window-dressing used to justify huge luxury developments that accelerate the pace of gentrification. While all of these reforms have a place in a larger strategy, tenant rights are crucial today more than ever. The single most aggressive way to increase affordability and defend thousands of working class families in San Francisco is to regulate the rental market.

Last year, Causa Justa :: Just Cause lead an effort to win a “hassle-free” housing law -penalizing landlords who harass, making it harder for them to push working class people out & double the rents in gentrifying San Francisco. We also won a subjective battle. We proved to ourselves, to elected officials, and to our communities who are under attack that displacement is not inevitable, that regulations in market housing can curb displacement, and that impacted communities can lead the fight to build a different kind of San Francisco – one that holds community at its heart.

Who are we up against?

Is it tech corporations, real estate developers, local government? Recent protests against the Google Bus highlighted this question, and made national headlines. Some blame tech workers - highly paid, primarily young white people who are pouring into long-time working class communities of color; workers who too often treat our communities like a colorful “ethnic” backdrop for their corporate lives. Some blame the real estate industry - the most active wing of the finance sector that has a stranglehold on California’s economy. The ruthless industry is famous for creating the foreclosure crisis, embodied now by “flippers” that circle like vultures around Mission District Victorians after a working class family has been evicted, setting up sandwich board signs that signal the conversion of a rent-controlled unit into a million-dollar condominium.

This question came up at a meeting I recently attended, where Mission-district community-based organizations met with tech sector representatives, convened by District 9 Supervisor, David Campos. Google, Facebook, AirBnB, and a host of smaller crowd-source start-ups approached Supervisor Campos, wanting to fix the image problem tech has earned for itself in the Mission District. Rather than letting the big companies make a token gesture for PR purposes, to his credit, he brought mission community organizations together so we could express our concerns directly.

It was enlightening, to say the least, to speak directly to representatives of these companies. I noticed that smaller start-ups tended to have a very different character than the big corporations. And yet, somehow, in the public eye, huge tech corporations retain a kind of “perpetual start-up” image – as if its passion, creativity, genius, that drives them, not the billions of dollars they make in profit. A little research revealed that the giant tech corporations are, in fact, known for cartel-like behavior. A huge lawsuit is currently pending, seeking compensation for tens of thousands of engineers whose wages were kept artificially low. CEO’s from Google, Apple, Intel, and Adobe are being sued for violating the Anti-Trust Act, conspiring with each other so that none of them would recruit engineers at each other’s companies with higher wages, thus repressing engineer wages throughout the industry in order to increase profits.[vi] Not to mention wi-fi buses that shuttle workers from SF to Silicon Valley squeeze at least two more hours of work out of each employee. It was ironic, then, to hear company reps defend tech employees from community criticism. If you wanted your employees to be treated more respectfully, shouldn’t you start by doing so, yourself?

What these tech corporation representatives (many in new “community liaison” positions just created a few months ago in response to public pressure) heard from the community was how tech workers flooding into the Mission creates the profit motive for landlords to push people out. Whether the individual tech workers are conscious of it or not, they are complicit in the process of gentrification. The Google bus protests struck a nerve because they highlighted how the Tech sector is facilitating the forced displacement of families like Jessica’s, all while using city infrastructure built with taxes her family has paid, for decades, while tech companies have dodged taxation. The recent ruling by the Metropolitan Transport Agency requiring these huge corporate buses pay $1 per stop was like a slap in the face to the community. Jessica herself pays $2 each time she rides Muni or gets on the bus – each individual bus rider pays DOUBLE what these tax-dodging multi-billion corporations pay. [vii]

Both the Tech and the Real Estate Industries have to take responsibility for the affordability crisis in San Francisco. Blaming Real Estate is an easy out for Tech companies that claim to be “innovating for social good” but ignore the impact their boardrooms of innovation have on surrounding communities. Meanwhile, Real Estate happily lets Tech workers take the blame for their reckless profiteering, hiding behind the myth that the housing market is some kind of force of nature, instead of a real time series of power relationships that human beings have responsibility for. In the background of each wave of gentrification, each massive increase in rents, each conversion of a rent-controlled apartment into a luxury condominium is an incredibly powerful finance industry that shapes not just San Francisco, but California as a whole.

Who will defend the heart of San Francisco?

Local governments need to step up to the challenge of holding corporations accountable. Accepting gifts from Tech Industry tycoons as a way to let them avoid real taxation is neither sustainable as a strategy, nor defensible morally. Letting Real Estate throw in a couple affordable units as a way to avoid real regulation in the housing market is not just insufficient to meet the affordability needs – it’s fueling the displacement of working class communities of color.

In his “State of the City” address, Mayor Ed Lee promised to defend tenant protections, fight the Ellis Act, and build affordable housing. Without a strategy of corporate accountability, these promises will be impossible to keep. What does the city gain by depriving itself of tax revenue? Billions of dollars come through San Francisco this way, pushing working class communities out and filtering into private hands. Promising to provide “Housing for All” without an aggressive corporate accountability strategy is like handing out free umbrellas in the face of a Tsunami.

And it's bigger than just the Mayor. Every one of us has a role to play in the battle for the heart of San Francisco. Concerned individuals, direct action collectives, neighborhood associations, small businesses committed to the community, tech workers exploited by their bosses, we all have a responsibility. Causa Justa :: Just Cause organizes people like Jessica, people directly impacted by the crisis, who instead of being victims are, through community struggle, becoming protagonists in the fight for the heart of San Francisco. We know that supporting grassroots leadership is the only way we will change the balance of power in the long term, and we built an organization to play that role in the movement. And there are many more roles to play – from legal and policy work, to direct action in the streets, to building affordable housing, to cultural and community healing work. If we work together, we are stronger. As we learned in the late 90s in the mission, we must work together at a scale bigger than any one neighborhood if we are to contend with the powerful forces driving gentrification.

Today, we have citywide organizations like San Francisco Rising and the San Francisco Anti-Displacement Coalition, poised to fight the battle for the heart of San Francisco. If local government isn't representing us well, then we can make ourselves heard – at the ballot box, in the streets, at corporate headquarters and bus stops, in church halls and city hall.

Gentrification is not natural. Displacement is not inevitable. Everyday people, when we come together, can change the course of history.

Join Jessica, and hundreds of impacted tenants as we come together to build grassroots power, Sat, Feb 8th, at the citywide San Francisco tenant convention!

Live elsewhere in California? Sign the petition to repeal the Ellis Act.

latino-graduates-1(From a commencement address I delivered at the Latino Commencement at the University of San Francisco in May 2012)

I went to college a long time ago. In those days, if you can believe it, Shakira had black hair, and was an alternative rocker!

Also, at that time, Affirmative Action was being destroyed. I was part of a student movement that fought to defend Affirmative Action, a policy that acknowledged the historical and current discrimination against people of color and women, and made it easier for both to gain admission into colleges & universities.

What I learned, during teach-ins and meetings and, oh yeah, even sometimes in a classroom, was that I was defending a policy that was the outcome of a movement. My parent's generation had fought hard against racism in the US. They not only defeated segregation, winning the Civil Rights Act of 1964, but also created Affirmative Action to push educational institutions to start to comply with the law.

Monday, 09 April 2012 01:35

Maria: 99% Power vs. Wells Fargo

99powerAh, spring.  Tulips, chocolate bunnies, and…. capitalist conspiracy.

Each spring the shareholders of every major bank get together to make their strategic plans for the year.  Bank of America will meet in Charlotte, NC.  Wells Fargo’s meeting is at their headquarters in San Francisco’s financial district.

What’s on their agenda? Plain and simple: profiting at the expense of our communities. I can just picture it: a guy in an expensive suit presenting a power point to a conference table full of other people in expensive suits, taking notes on their Ipads.

First slide:  (Bar Graph) Predatory loans were AWESOME! Lets make sure we follow through, and foreclose all those people out of their homes! There must be at least 3 houses left in East Oakland that we haven’t taken…let’s get in there!

Second slide: (Politician shaking hands with John Stumpf) Keep those wheels greased! Lets have the best democracy money can buy, and make sure the cities of Oakland & San Francisco keep investing all their money with us, letting us do whatever we want with it.

Third slide: (Twenty-somethings with backpacks on) Invest in America’s youth!  With skyrocketing tuition, all we have to do is hook them young and they’ll be paying us for the rest of their lives! Incidentally, we should invest in Ramen noodles, because they will also have to live on those for the rest of their lives with the rates we’re charging.

Fourth slide: (Prison cell) We can’t afford to ignore the 2 million people in jails and prisons, or the 12 million people who are undocumented, can we? Investing in the GEO group gives us a way to make profit every time an immigrant is detained, and every time someone goes to a private prison.  It’s genius.

Fifth slide: (IRS form) You may be asking yourself “Hey! If we make ka-billions in profit, won’t we have to pay a lot of taxes?” Worry not.  Between our tax lawyers and spineless legislators it’s no contest. We paid NO TAXES AT ALL last year!

Ok, ok.  So maybe it’s not exactly a scene from South Park.  But it’s pretty close.  Every major bank holds its shareholder meeting in the spring, making their nefarious plans about how to invest the billions they have stolen from us: ranging from mineral extraction in the global south to foreclosures in East Oakland.

But 2012 will be different than last spring, and the spring before it.  This year, there’s a nationally coordinated effort of the 99% to fight back ( We may not have the money for our own strategy meetings in fancy boardrooms, but we have something much better: people power; the millions of people who are fighting to save their homes, struggling to pay their bills, and ready to take action to make things better.  

We have been preparing for this with a series of trainings ( to ground people in a moral framework, political critique, and in the concrete skills of non-violent direct action.  We have been building a new and more collaborative relationship between labor unions, community groups, and activist formations.  These relationships are new, and we face the challenge of having different priorities, different constituencies, and often vastly different political cultures.  But, the scale of the crisis we are facing is so huge, that we must build convergence despite our differences. We are far from ready for the scale of work we have decided to do, but we are going to do it anyway, because history is calling.

At Causa Justa :: Just Cause, we have been targeting Wells Fargo and protesting their shareholder meetings for more than 3 years in campaign to win a moratorium on foreclosures and evictions, divestment from private prisons and immigrant detention, and an end to predatory lending.  We have also been pressuring the cities of Oakland and San Francisco to divest from Wells Fargo and instead create municipal banks by and for the people who live in the city.  This work took on a new life and a new shape at the end of last year, when we worked in groundbreaking collaborations with Occupy SF & Occupy Oakland activists, with unions, and with grassroots organizations, giving Wells Fargo a taste of what it will look like when the 99% act as one.  Their headquarters were shut down by civil disobedience half a dozen times, taxpayers sued them, and even their own employees whispered complaints about family members in foreclosure.

2012 will bring a whole new level of pressure onto Wells Fargo.  The momentum that has been building for years in directly impacted communities, like the Black and Latino families that lead Causa Justa :: Just Cause, is spreading far and wide. The hope that a politician will make change for us has fallen away, and in it’s place there is a new narrative of change:  that the people themselves, the 99%, will take history into our own hands, and shape a better future.

We are tired of negotiations that produce nothing, tired of “being heard” by CEOs, while they continue to ravage our communities. This year, the 99% will hold a stakeholders meeting, and not allow the shareholders of Wells Fargo to meet at all.  This year, the SF Bay Area will mobilize in coordination with cities across the country, for a whole spring season of mobilization and direct action.  This year, we will make history.  

Join us, April 24th in San Francisco:

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About the Author

  • Raised in Buenos Aires, politicized in East Los Angeles, Maria Poblet is a nerdy Latina rooted in the San Francisco Bay Area.  Building off a decade of radical community organizing and movement building work, she lead the merger of the Latino organization she built with a Black organization, forming a single, multi-racial powerhouse called Causa Justa :: Just Cause ( Before organizing, she was Artistic Director of Poetry for the People, and had the honor of being mentored by June Jordan. Follow her on twitter @mariadelpueblo

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Organizing Upgrade 2012 / Built by Union Labor